All recipes.

Suggested budget: $40–$80/day total; HVAC keywords in competitive metros can run $8–$20 CPC, so under $40/day you'll get too few clicks to optimize — scale toward $80/day pre-season (March–April and September–October)

Suggested budget: $50–$100/day total; below $50/day the algorithm takes too long to exit the learning phase and you won't generate enough leads to measure lead quality meaningfully

Suggested budget: $25–$50/day total — split roughly $15–$25 on awareness and $10–$25 on conversion once data exists

Suggested budget: $30–$60/day total; split roughly $10–$15/day on awareness seeding and $20–$45/day on lead generation once that phase launches

Suggested budget: $40–$80/day total — enough to get meaningful click volume in most mid-size markets; competitive metros may need the higher end just to show consistently.

Suggested budget: $30–$80/day during peak seasonal windows (Valentine's Day, Mother's Day, December holidays); $15–$30/day in shoulder periods to maintain pixel data

Suggested budget: $50–$100/day total — remodeling CPCs run $8–$25+ in competitive markets, so below $50/day you'll get too few clicks to generate meaningful data

Suggested budget: $75–$150/day total — AC replacement clicks in competitive metros run $15–$40 each; under $75/day you won't get enough volume to learn anything meaningful in a reasonable time frame, and you'll burn the promotional window before the data arrives.

Suggested budget: $40–$80/day total — enough to exit Meta's learning phase within 1–2 weeks at typical Botox lead CPLs of $15–$45 in most mid-size markets.

Suggested budget: $50–$120/day total — $40–$80/day on the ASC to feed the algorithm enough spend to exit the learning phase, plus $20–$40/day on the manual cold campaign once it's added