From the kitchen of Gorilla Public

Ad recipes for your business.

Step-by-step ad playbooks — Meta, Google, TikTok — written like recipes: exact instructions, honest budgets, and every step explained in plain English.

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Fresh from the kitchen

Latest recipes.

Kitchen Original

Google Ads Campaign for Metal Roof Replacement

A Google Search-first campaign built for the long buying cycle and high ticket price of metal roof replacement — capturing homeowners already researching, then nurturing them to a quote.

Roofing CompaniesGoogle

Suggested budget: $75–$150/day — metal roofing CPCs run $8–$25+ in most metros; under $75/day you will not get enough daily clicks to generate consistent leads or feed Smart Bidding

Kitchen Original

Meta Ads for Cover-Up Tattoo Services

A Meta-only campaign playbook for tattoo shops promoting cover-up tattoo services, built around visual storytelling, before/after creative, and a clear consultation offer.

Tattoo shopsMeta

Suggested budget: $30–$60/day total — enough to exit the learning phase within 1–2 weeks at typical tattoo-market CPMs; below $30/day the algorithm struggles to find enough lead events to optimize.

Kitchen Original

Meta Ads for Off-Season Wedding Venue Bookings

A Meta-only campaign recipe for wedding venues that want to fill January–March and November dates by targeting newly engaged couples with a compelling off-season value offer before they book a peak-season competitor.

Wedding VenuesMeta

Suggested budget: $50–$120/day total; below $50/day the learning phase stalls and lead volume is too thin to optimize; above $120/day is rarely justified until you have proven cost-per-lead data

Kitchen Original

Google Ads Campaign for Toyota 4Runner Inventory

A search-first Google Ads campaign built for car dealerships advertising Toyota 4Runner inventory — capturing in-market shoppers, surfacing your vehicle listings, and turning clicks into showroom leads.

Car dealershipsGoogle

Suggested budget: $75–$150/day total for a single-rooftop dealer in a mid-size market; competitive metro markets (LA, Dallas, Atlanta) may need $150–$250/day to maintain meaningful impression share on 4Runner terms

Kitchen Original

Google Ads Campaign for Home Solar with Battery Backup

A step-by-step Google Search campaign built for solar installers selling high-ticket home solar-plus-battery systems to homeowners who are actively researching but take weeks or months to decide.

Solar installersGoogle

Suggested budget: $75–$150/day total — solar keywords are expensive ($8–$25+ CPC in most markets); below $75/day you'll get too few clicks per week to make bidding decisions

Kitchen Original

Meta Ads for Personal Training Packages at Your Gym

A step-by-step Meta campaign recipe for gyms selling personal training packages — built around lead generation, the real buying cycle, and the seasonal demand spikes that drive PT sales.

GymsMeta

Suggested budget: $30–$75/day total — $30/day is the floor for Meta's algorithm to learn meaningfully on a lead objective; $75/day lets you run 2–3 creative variants simultaneously without starving any of them

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The method

How the recipes work.

Pick your recipe

Find your industry and platform. Some recipes start a business advertising from nothing; others build one campaign around a single product or service.

Cook it your way

Every step comes twice: technical setup for practitioners, plain English for everyone else. Budgets are suggestions — season to taste.

Make it your own

Ran it and learned something? Revise any recipe and share your version — with credit to the original. That's how the cookbook grows.

This cookbook is a potluck.

Every recipe here is free and human-reviewed. If you run ads and learned something the hard way, share your recipe — or revise one of ours and make it better.

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