Browse Recipes

From the kitchen of Gorilla Public

An ad recipe for every business.

Step-by-step ad playbooks — Meta, Google, TikTok — written like recipes: exact instructions, honest budgets, and every step explained in plain English. Free, no gatekeeping.

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Fresh from the kitchen

Latest recipes.

Kitchen Original

The Ad Recipe: Meta + Google for Outdoor Gear & Adventure Equipment Starting From Zero

A ground-up paid media plan for outdoor gear shops with no pixel history and a modest budget — build signal first, automate second, measure honestly throughout.

Outdoor Gear & Adventure EquipmentGoogleMeta
Suggested budget: $35–$65/day total across both platforms during seeding; scale to $50–$90/day once automation phases launch

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The method

How the recipes work.

1

Pick your recipe

Find your industry and platform. Every recipe assumes you're starting from zero — no traffic, no pixel data, modest budget.

2

Cook it your way

Every step comes twice: technical setup for practitioners, plain English for everyone else. Budgets are suggestions — season to taste.

3

Make it your own

Ran it and learned something? Revise any recipe and share your version — with credit to the original. That's how the cookbook grows.

This cookbook is a potluck.

Every recipe here is free and human-reviewed. If you run ads and learned something the hard way, share your recipe — or revise one of ours and make it better.

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